In today’s digital world, having a website that accurately reflects your brand and entices customers to visit your establishment is more important than ever. Not sure how to get started? Don’t worry, we’ve got you covered. Follow these simple steps, and you’ll have a website that looks as good as your food tastes in no time.
Pick a Platform
There are a ton of different website platforms out there, and it can be tough to decide which one is right for you. If you want an easy-to-use platform that doesn’t require much (if any) coding knowledge, we recommend WordPress or Squarespace. If you’re willing to put in a little bit more work (or pay someone to do it for you), Squarespace offers some truly stunning templates that are perfect for restaurants.
Choose Your Domain
Once you’ve decided on a platform, it’s time to choose your domain name. This is the URL people will type into their browsers to find your website, so it’s important to make it short, sweet, and memorable. Pro tip: steer clear of creative spellings or substitutions—you want people to be able to find your site easily, after all.
Find Some Gorgeous Images
People eat with their eyes first, so high-quality images are key when designing your website. If you don’t have any professional photos of your own, don’t worry—there are plenty of places to find great stock photos (just make sure you have the rights to use them!). We recommend Unsplash or Pexels for starters.
Write Compelling Copy
Once you have the framework of your site in place, it’s time to start filling it with content. Make sure every word counts—your website copy should be engaging, informative, and persuasive without being overly salesy. Need some help getting started? Check out this guide from Copyblogger for tips on how to write web copy that converts .
Add Some Extras
there are a few final touches that can really make your site stand out from the rest. A well-designed logo helps create a strong visual identity for your brand; social media buttons make it easy for visitors to connect with you online; and contact forms make it easier for potential customers to reach out with questions or book a reservation .
Creating a beautiful website might seem like a daunting task, but with these simple steps, you’ll have something worthy of showing off in no time flat. Just remember—your website is an extension of your restaurant, so make sure it accurately reflects your brand and entices customers to visit in person. Bon appetit!