Email marketing is still one of the most effective ways to reach your customers. In fact, 59% of consumers say they prefer to receive updates and promotions via email, which makes sense when you consider that there are more than 3.8 billion global email users. That’s a lot of potential customers!
The trouble is, with so many businesses using email marketing, it can be tough to stand out in inboxes crowded with dozens (if not hundreds) of messages. So how can you make sure your emails are getting noticed—and more importantly, that recipients are taking action? Keep reading for our top email marketing tips.
Keep it short and sweet
Long paragraphs are hard to read on a small screen, so keep your emails concise and to the point. Get straight to the point and include a clear call-to-action (CTA) so recipients know what you want them to do next. Not sure how to write a great CTA? Check out our blog post on the subject for some inspiration.
Make it visually appealing
Use images, graphics, and even video to break up your text and add interest. Just make sure any visual elements you include are mobile-friendly—most people view emails on their smartphones these days. In general, images should be kept to a minimum (think one or two per email), and videos should be no longer than 60 seconds.
Segment your list
By segmenting your email list, you can send more targeted content that’s relevant to each recipient’s interests—which means they’re more likely to engage with your message. Not sure how to segment your list? Start by dividing your contacts into groups based on factors like age, location, gender, or past purchase history. Once you have your segments defined, you can start creating content that appeals specifically to each one.
Timing is everything
When it comes to email marketing, timing is everything—you need to send your messages at the right time if you want them to be opened and read. But what is the “right time”? Unfortunately, there’s no one-size-fits-all answer here; it will vary depending on your audience and other factors like the day of the week or time of year (think holidays). The best way to find out when your recipients are most likely to engage with your emails is to experiment with different send times until you find the sweet spot.
Personalize whenever possible
People love feeling like they’re being spoken to directly, so personalizing your emails is always a good idea— wherever possible, address recipients by name in the body of your message. You can also personalize subject lines and preheader text (the brief summary of an email that appears in some inboxes underneath the subject line) for an added touch—just make sure not use too much personalization, or it will come across as spammy.
Email marketing can be a great way to reach new customers and grow your business—but only if you do it right! By following these simple tips, you can make sure your emails stand out in crowded inboxes and encourage recipients take action.