As a doctor, you understand the importance of marketing. After all, without marketing, how would patients know about your medical practice? You may be so focused on traditional marketing methods, such as print ads and word-of-mouth, that you’re overlooking digital marketing. Here are four reasons why you shouldn’t overlook digital marketing for your medical practice.
More People Spend Time Online Than Ever Before
The first reason you shouldn’t overlook digital marketing is that more people spend time online than ever before. In fact, a 2017 study showed that people spend an average of 24 hours per week online—and that number has only increased in recent years. That means that more people are spending more time online than they are watching television or reading newspapers—two traditional channels for marketing.
You Can Reach a Wider Audience with Digital Marketing
Digital marketing also allows you to reach a wider audience than traditional marketing methods. That’s because you can target your audience with laser precision—you can target them by age, location, interest, and even income level. For example, let’s say you want to market your pediatrician services to parents of young children in your area. With digital marketing, you can create an ad campaign specifically for parents of young children in your city or town. You couldn’t do that with traditional methods like print or broadcast advertising.
Digital Marketing Is More Cost-Effective Than Traditional Marketing. If you’re on a tight budget, digital marketing is also more cost-effective than traditional methods like print or broadcast advertising. That’s because you only pay when someone clicks on your ad (in the case of pay-per-click advertising). With traditional methods like print ads, you have to pay whether someone sees your ad or not—and there’s no guarantee that anyone will see it.
You Can Measure the Results of Your Digital Marketing Campaigns. Another advantage of digital marketing is that it allows you to measure the results of your campaigns in real time. With traditional methods like print ads or direct mailers, it’s difficult to track how many people saw or responded to your ad. With digital marketing, however, you can track how many people saw your ad, clicked on it, and even filled out a form or made a purchase after clicking on it. This allows you to fine-tune your campaigns for maximum results.
As a doctor, you understand the importance of marketing—but don’t overlook digital marketing! Digital marketing allows you to reach a wider audience with laser precision and at a lower cost than traditional methods like print or broadcast advertising. Plus, you can measure the results of your campaigns in real time so that you can fine-tune them for maximum results. So don’t wait—start using digital marketing for your medical practice today!